How do movie companies make money from video stores like Blockbusters renting their films. Do Blockbusters "buy" the rights to rent the film and keep any any money made, or do the companies recieve a share of the rental fees, so if a movie is hired by many people, the movie companies make a lot of money and if a film does doe not get seen by many, then the mmovie companies make a little? and what about films that are not on the "new release" shelvs? does all the money from them go to blockbusters, or some goes back to the movie companies.